تأثیر مدیریت دانش بر بهره وری سازمانی: مطالعه موردی بانک کوثر ایران The impact of Knowledge Management on Organizational Productivity: A Case Study on Koosar Bank of Iran

1. Introduction Organizational management main objective is to ensure effective and efficient use of its diverse resources such as labor, capital, materials, energy and information in their quest to achieve competitiveness as well as to increase productivity. Iran’s organizations objectives are not an exception as they similarly strive to maintain high productivity through management innovations and dissemination of policies. In today’s rapid technological change, companies are in constant struggle to maintain competitive advantage through market differentiation by providing superior products and services. Among various methods, the management in organizations is increasing their focus on employees’ know-how, past experiences and expertise in their quest to excel in achieving their goal. Additionally, improving the communication among employees as well as changing the organization’s culture to a share-what-you– know is integral in todays’ organizations. Without any doubt, Knowledge has become an integral asset for production, next to labor, land and capital [1]. Even though some forms of intellectual capital are transferable, internal/personal knowledge is not easily articulated, captured, retained, disseminated and reused. Accordingly, the knowledge anchored in employees’ minds can get lost if they decide to leave the organization [2]. The basis of Knowledge management is to fine strategy that the right knowledge with the right shape put in the right people. [3] Current research demonstrates organizational success as a by-product of the critical success factors of implementing Knowledge management (KM). Indeed, it should be noted that the impact of intangible (knowledge) assets is significant although they are difficult to be conveyed as they are mostly arising from encountering real situations and as a result through real experiences of employees. In today’s competitive world, productivity as a philosophy which is based on improvement strategy forms the most important goal of any organization; therefore, knowledge management promises to create the proper structure and the necessary technological infrastructure in organization and human-driven placement. Inventing new training techniques and methods for teaching manpower to control costs, improve quality and customer satisfaction, is an essential management processes. Owing to the fact that different information technologies and techniques applied in the function of knowledge management reflect various effects in separate processes as well as improving diverse indicators in the organizational efficiency, hence, today’s enterprises require more information and communication in order to reduce costs given the scarcity of current resources, to shorten delivery time, to increase quality and improve productivity.