The Art of SEO: Mastering Search Engine Optimization, 3rd Edition
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسندگان : Eric Enge, Jessie Stricchiola, Stephan Spencer
- چاپ و سال / کشور: 2015
- تعداد صفحه : 994
- شابک / ISBN : 1491948965
Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google’s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industry
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google’s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industry
