CRM Fundamentals
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسندگان : Brian Paulen, Mathew Johnson, Scott Kostojohn
- چاپ و سال / کشور: 2011
- تعداد صفحه : 248
- شابک / ISBN : 978-1-4302-3590-3
Description
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfullyâincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
