Mobile Marketing For Dummies
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسندگان : John Arnold, Michael Becker
- چاپ و سال / کشور: 2010
- تعداد صفحه : 384
- شابک / ISBN : 978-0-470-61668-0
Description
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
