New tools for environmental protection : education, information, and voluntary measures

INTRODUCTION 1 1 Exploring New Tools for Environmental Protection 3 Thomas Dietz and Paul C. Stern 2 Changes in Pollution and the Implications for Policy 17 David W. Rejeski and James Salzman PART II: INFORMATION AND EDUCATION FOR INDIVIDUALS, 43 HOUSEHOLDS, AND COMMUNITIES Introduction 45 3 Marketing Household Energy Conservation: The Message and 49 the Reality Loren Lutzenhiser 4 Knowledge, Information, and Household Recycling: Examining 67 the Knowledge-Deficit Model of Behavior Change P. Wesley Schultz 5 Promoting “Green” Consumer Behavior with Eco-Labels 83 John Thøgersen 6 The Public Health Perspective for Communicating 105 Environmental Issues Thomas W. Valente and Darleen V. Schuster 7 Understanding Individual and Social Characteristics in the 125 Promotion of Household Disaster Preparedness Dennis S. Mileti and Lori A. Peek 8 Lessons from Analogous Public Education Campaigns 141 Mark R. Rosenzweig 9 Perspectives on Environmental Education in the United States 147 John Ramsey and Harold R. Hungerford 10 A Model of Community-Based Environmental Education 161 Elaine Andrews, Mark Stevens, and Greg Wise 11 Community Environmental Policy Capacity and Effective 183 Environmental Protection Daniel Press and Alan Balch 12 Changing Behavior in Households and Communities: 201 What Have We Learned? Paul C. Stern PART III: VOLUNTARY MEASURES IN THE PRIVATE 213 SECTOR Introduction 215 13 Government-Sponsored Voluntary Programs for Firms: 219 An Initial Survey Janice Mazurek 14 Industry Codes of Practice: Emergence and Evolution 235 Jennifer Nash 15 Harnessing the “Power of Information”: Environmental Right 253 to Know as a Driver of Sound Environmental Policy Jeanne Herb, Susan Helms, and Michael J. Jensen x CONTENTS 16 Challenges in Evaluating Voluntary Environmental Programs 263 Kathryn Harrison 17 Assessing the Credibility of Voluntary Codes: A Theoretical 283 Framework Franco Furger 18 Factors in Firms and Industries Affecting the Outcomes of 303 Voluntary Measures Aseem Prakash 19 The Policy Context for Flexible, Negotiated, and Voluntary 311 Measures Alan Randall 20 Understanding Voluntary Measures 319 Thomas Dietz PART IV: CONCLUSION 335 21 New Tools for Environmental Protection: What We Know 337 and Need to Know Thomas J. Wilbanks and Paul C. Stern