Risk issues and crisis management : a casebook of best practice 3rd ed
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Michael Regester; Judy Larkin; Chartered Institute of Public Relations.
- ناشر : London ; Sterling, VA : Kogan Page
- چاپ و سال / کشور: 2005
- شابک / ISBN : 9780749443825
Description
1: Risk issues management -- Outside-in thinking -- Issues management defined -- Planning an issues management programme -- an issues management model -- CSR: the new moral code for doing business -- An issue ignored is a crisis ensured -- Implementing an issues management programme -- 2: Crisis management -- So it hits the fan -- now what? -- Perception is the reality -- The media in crisis situations -- The legal perspective -- Planning for the unexpected -- Crisis communications management.
"Written in a practical, lucid and easy-to-follow style, Risk Issues and Crisis Management shows how issues and crises can be handled successfully and effectively with minimum damage and disruption."--BOOK JACKET.
