Risk issues and crisis management : a casebook of best practice
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Michael Regester; Judy Larkin; Institute of Public Relations (Great Britain)
- ناشر : London : Kogan Page
- چاپ و سال / کشور: 2008
- شابک / ISBN : 9780749451073
The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management.
