Food, consumers, and the food industry : catastrophe or opportunity?
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Gordon W Fuller
- ناشر : Boca Raton [Fla.] : CRC Press
- چاپ و سال / کشور: 2001
- شابک / ISBN : 97808493232630
Description
1: The Present Status Introduction A Perspective on Events Leading up to the Present The Present Status on the Threshold of the Third Millennium 2: Customers, Consumers, and Consumerism An Introduction to Change Getting to Know the Protagonists The Impact of Change During the Past Thousand Years Techniques for Understanding Customers and Consumers Issues Confounding Knowledge of the Customer/Consumer 3: Marketing and Markets What’s in a Name The Technology of Marketing Marketing and the Global Village 4: The Selling Fields: The Arenas for Marketing Setting the Stage The Many Selling Arenas The Varied Marketplaces The Computer, the Internet, and the Marketplace Enter: The Electronic Food Marketplace 5: Nutrition and Health A Growing Concern The Nutritional Sciences The Macronutrients The Micronutrients: Biologically Active Non-Nutrients Challenges for the New Nutrition Genetics and Nutrition Medical Foods The Quest for A Long and Healthy Life Exploiting the Consumer’s Quest 6: The Challenge of Ever Newer Technologies An Accelerating Pace of Technological Change Old Technologies, New Hazards New Technologies: What Hazards? © 2001 by CRC Press LLC 7: Food Safety, Risk, and Quality “All I Ask of Food is that It Doesn’t Harm Me” Major Issues Causing Concern for Food Safety An Erosion of A Belief in the God of Science and Its Apostles Summary 8: Legislative Dilemmas in the New Millennium “Here Lay the Dilemma” How the Dilemma for Food Legislators Arose The Quest for A Safe and Wholesome Food Supply 9: The Issues, The Problems, Maybe Some Solutions An Age of Technology The Legacy from the Second Millennium Fighting the Current: Forces in the Marketplace The Challenges: A Summary of Confusing Issues References
