Inside the minds : the art of advertising : leading advertising CEOs on generating creative campaigns & building successful brands.
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Joe Grimaldi; et al
- ناشر : Bedford, MA] : Aspatore Books
- چاپ و سال / کشور: 2003
- شابک / ISBN : 9781587622311
Description
Brandtailing: advertising at the speed of smart / Jordan Zimmerman -- Breakthrough advertising: a mix of science & art / Ernest W. Bromley -- A few true golden rules: be current, be curious, never stop listening / G. Steven Dapper -- Developing a strategic platform: you just can't wing it / David Hadeler -- Company to customer relationship: the business of building businesses / Paul S. Allen -- Beyond traditional boundaries: being creative & inventive / Joe Grimaldi -- The future of advertising: merging with entertainment / Mike Toth -- How advertising works: common sense & clarity / Ron Berger -- Assessing good creative $10 of value for every dollar spent / Stan Richards -- Active branding: combining branding & direct marketing / Christopher Santry.
Art of advertising, Art of advertising industry visionaries on generating creative campaigns & building successful brands
