Effective media communication during public health emergencies : a WHO handbook
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Randall N Hyer; Vincent T Covello; World Health Organization.
- ناشر : Geneva CH : World Health Organization
- چاپ و سال / کشور: 2005
- شابک / ISBN : 9789241547031
Description
LIST OF FIGURES, TABLES, BOXES AND INFORMATION POINTS INTRODUCTION STEP 1: Assess media needs, media constraints, and internal media-relations capabilities 1.1: ASSESS THE NEEDS OF THE MEDIA 1.2: ASSESS THE CONSTRAINTS OF THE MEDIA 1.3: ASSESS INTERNAL MEDIA-RELATIONS CAPABILITIES STEP 2: Develop goals, plans and strategies 2.1: DEVELOP MEDIA COMMUNICATION GOALS AND OBJECTIVES 2.2: DEVELOP A WRITTEN MEDIA COMMUNICATION PLAN 2.3: DEVELOP A PARTNER AND STAKEHOLDER STRATEGY STEP 3: Train communicators 3.1: TRAIN THE MEDIA COMMUNICATION TEAM 3.2: TRAIN A PUBLIC INFORMATION OFFICER 3.3: TRAIN A DESIGNATED LEAD SPOKESPERSON STEP 4: Prepare messages 4.1: PREPARE LISTS OF STAKEHOLDERS AND THEIR CONCERNS 4.2: PREPARE CLEAR AND CONCISE MESSAGES 4.3: PREPARE TARGETED MESSAGES STEP 5: Identify media outlets and media activities 5.1: IDENTIFY AVAILABLE MEDIA OUTLETS 5.2: IDENTIFY THE MOST EFFECTIVE MEDIA OUTLETS 5.3: IDENTIFY MEDIA ACTIVITIES FOR THE FIRST 24–72 HOURS STEP 6: Deliver messages 6.1: DELIVER CLEAR AND TIMELY MESSAGES 6.2: DELIVER MESSAGES TO MAINTAIN VISIBILITY 6.3: DELIVER TARGETED MESSAGES STEP 7: Evaluate messages and performance 7.1: EVALUATE MESSAGE DELIVERY AND MEDIA COVERAGE 7.2: EVALUATE AND IMPROVE PERFORMANCE BASED ON FEEDBACK 7.3: EVALUATE PUBLIC RESPONSES TO MESSAGES ANNEXES ANNEX 1. PRINCIPLES AND TECHNIQUES OF EFFECTIVE MEDIA COMMUNICATION 49
