بازاریابی خدمات ساخت و ساز - مقدمه ای بر روند خدمات بازاریابی در صنعت ساخت و ساز Marketing Construction Services - An Introduction to the Trends in Marketing Services within the Construction Industry
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Pryor
- چاپ و سال / کشور: 2001
- شابک / ISBN : 978-0-08053-040-6, 978-1-55860-798-9, 0-8311-3145-4
Description
Written for both seasoned professionals and industry novices by a professional with nearly three decades of experience in operations and business development, this book provides a general overview, as well as a comprehensive understanding of the projects, trades, money, and market processes of the construction industry. It is a “must read” for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project. Owners, design professionals, financiers, construction managers, general contractors, and subcontractors within the commercial construction industry will find this to be a handy and invaluable reference. Content: Front Matter • Table of Contents 1. Overview 2. Construction Management 3. Corporate Strategic Planning 4. The Corporate Marketing Process • 5. Organizational Marketing Responsibilities • 6. Essential Marketing Positions (Niches) 7. The Professional Salesperson 8. Business Development 9. Client and Project Proposals • 10. Communication Techniques 11. How Owners Buy Construction Services 12. Marketing Presentations • 13. Conclusion Index
