کلاس جهانی ارتباطات : چگونه مدیر عامل شرکت بزرگ پیروزی با مردم، سهامداران، کارکنان، و رسانه ها World Class Communication: How great CEO's win with the public, shareholders, employees, and the media
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Scudder / Ken
- چاپ و سال / کشور: 2012
- شابک / ISBN : 978-1-118-23005-3, 978-1-118-28697-5, 978-1-118-28302-8, 978-1-118-28297-7, 1118282973, 1118283023, 1118286979, 1118230051
Description
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert i. �Read more... Abstract: Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. �Read more...
