سن تبلیغاتی: اصول تبلیغات و بازاریابی ارتباطات در محل کار Advertising Age: The Principles of Advertising and Marketing Communication at Work
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Esther Thorson
- چاپ و سال / کشور: 2011
- شابک / ISBN : 9781111528751, 9781111528751
Description
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
