تبلیغات به عنوان ( مطالعات فرهنگ و ارتباطات) ارتباطات Advertising as Communication (Studies in Culture and Communication)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Gillian Dyer
- چاپ و سال / کشور: 1982
- شابک / ISBN : 0-415-02781-0, 9780415027816, 9780203158340, 0-203-15834-2, 0-203-17730-4
Description
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. Content: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; GENERAL EDITOR'S PREFACE; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; 1 THE ORIGINS AND DEVELOPMENT OF ADVERTISING; 2 THE NEW ADVERTISING; 3 THE NEW MEDIA; 4 THE EFFECTS OF ADVERTISING; 5 WHAT DO ADVERTISEMENTS MEAN?; 6 SEMIOTICS AND IDEOLOGY; 7 THE LANGUAGE OF ADVERTISING; 8 THE RHETORIC OF ADVERTISING; CONCLUSION; APPENDIX I; APPENDIX II; APPENDIX III; APPENDIX IV; APPENDIX V; REFERENCES; BIBLIOGRAPHY; INDEX; Abstract: As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact
