بازاریابی از بالا Technology محصولات و نوآوری Marketing of High-Technology Products and Innovations
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Jakki Mohr
- چاپ و سال / کشور: 2009
- شابک / ISBN : 978-0136049968
Description
The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!
