مدیریت استراتژیک فناوری: ساخت پل بین علوم، مهندسی و مدیریت کسب و کار Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : George Tesar
- چاپ و سال / کشور: 2004
- شابک / ISBN : 1860943985, 9781860943980, 1860943977, 9781860943973
Description
Attempting to bridge business management and scientific management practices so as to foster better understanding between the two entities, this book focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.
