شامل مشتریان در توسعه خدمات جدید ( سری مدیریت تکنولوژی ، V. 11 ) ( سری مدیریت تکنولوژی ) ( سری مدیریت تکنولوژی ) Involving Customers in New Service Development (Series on Technology Management, V. 11) (Series on Technology Management) (Series on Technology Management)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Bo Edvardsson / Anders Gustafsson / Per Kristensson / Peter Magnusson / Jonas Matthing
- چاپ و سال / کشور: 2006
- شابک / ISBN : 1860946690, 9781860946691
Description
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
