فن آوری اطلاعات و ارتباطات شهر بازاریابی : فرصت دیجیتال برای شهرستانها در سراسر جهان Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Mila Gasco Hernandez , Teresa Torres-Coronas , Teresa Torres-Coronas , Mila Gasc-Hernndez
- ناشر : Information Science Reference
- چاپ و سال / کشور: 2009
- شابک / ISBN : 1605661341, 9781605661346, 9781605661353
Description
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
