اثر تغییر مدل کسب و کار بر موفقیت سازمان Impact of business model change on organizational success

Background and objective To survive and grow in today’s economic climate, organizations need to react quickly to changes occurring on a national or global level. They are forced to make changes by updating their technology, remodeling strategies or, in certain cases, even changing their business model. Per Womack et al. (1990), the demands for organizational change grow mainly due to the increasing speed of technological development and international competition (Antoni, 2004). Edmonds (2011) states that change takes time and effort, leaving employees and managers unsure on how to adapt to new working practices. Adapting to change is not an easy transition; moreover, organizations failing to meet their stated objectives can pay a high price. “Failure can lead to loss of market position and credibility with stakeholders as well as decreased morale among management and staff resulting in a demotivated workforce, or worse still, the loss of key employees” (Edmonds, 2011). Porras and Robertson (1992) recognized the organizational member involvement as the most commonly mentioned factor for successful change (Antoni, 2004). Employees are more likely to support change if they tend to agree with the objectives set and the anticipated outcome, which should be clearly defined to rightly emphasize the impact on those involved. Even though most aspects of the foreseen change can be managed, the capability for change can only be fully developed once a strategy is in place. As Edmonds (2011) states, “A conscious approach to getting ready for change leads to a greater probability of success, so planning needs to start long before the change is going to take place.” A change in business model, a more fundamental type of organizational change, is “one of the most arduous and risky changes an organization can undergo” (van den Oever and Martin, 2015). In this paper, we will pay particular attention to the relationship between employee motivation and business model change specifically. There are many factors, such as internal revisions or trend changes in the industry, which result in organizational change. The research will be focused on how this drastic change affects motivation. Companies need to embrace change and see it as an opportunity to advance – how should they motivate their employees in order to develop and benefit from the change.