توسعه بدهی به نسبت ارزش سهام در مدل ساختار سرمایه: یک مورد از میکرو فرانچایزینگ The Development of Debt to Equity Ratio in Capital Structure Model: A Case of Micro Franchising
- نوع فایل : کتاب
- زبان : انگلیسی
- ناشر : Elsevier
- چاپ و سال / کشور: 2018
توضیحات
رشته های مرتبط اقتصاد
گرایش های مرتبط اقتصاد پولی
مجله پروسه اقتصاد و امور مالی – Procedia Economics and Finance
دانشگاه College of Business Management – Unversity Tenaga Nasional – Pahang
منتشر شده در نشریه الزویر
کلمات کلیدی ساختار سرمایه، فرانچایزینگ میکرو
گرایش های مرتبط اقتصاد پولی
مجله پروسه اقتصاد و امور مالی – Procedia Economics and Finance
دانشگاه College of Business Management – Unversity Tenaga Nasional – Pahang
منتشر شده در نشریه الزویر
کلمات کلیدی ساختار سرمایه، فرانچایزینگ میکرو
Description
1. Introduction Franchising originated from the United States and Europe in the late 1940s. Meanwhile, Isaac Singer is the founder of Singer Sewing Machine Company. During that time, he wanted to expand the distribution of his sewing machines by appointing an independent salesman for business expansion. So this was the time where franchising was created (A. Hamid & Omar, 2005). According to Mohd Harif et al. (2011), the franchising of Singer Sewing machine Company was the first franchise business being introduced in Malaysia, while A&W was the first fast food in this industry (Baputey, 1998) People normally associate franchising with famous brand names which require a huge of startup cost, but Malaysia has expanded its franchise business by introducing micro franchising. Micro franchising is the business opportunities that help to overcome poverty, increase individual’s self-reliance and help in terms of the country’s economic development (Braccken et al., 2006). Malaysia is still new in this franchise business because it was just being introduced in 2011. The role of micro franchising in Malaysia is to encourage perspective entrepreneurs with lower income opportunity to venture into business with low risk. In order to assist the potential entrepreneurs venturing into franchise businesses, the government has introduced Micro-Franchising Scheme which offers a maximum funding up to RM50,000.The scheme provides financing to prospective entrepreneurs to venture into micro-franchising which offers systematic and less risky businesses. There are some institutions that are designated to give financial support and also training to upcoming micro franchisees. These include PNS, SME Bank and others.
