در برابر دانه : درس کارآفرینی از بنیانگذار کبرا آبجو با خدا ممنوع Against the grain : lessons in entrepreneurship from the founder of Cobra Beer
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Karan Bilimoria ,Stephen Coomber
- ناشر : Capstone
- چاپ و سال / کشور: 2009
- شابک / ISBN : 9781906465407, 9781906465483, 1906465487, 9780470741993, 0470741996, 1906465401
Description
Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why & how Cobra has developed into one of the world's best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life. Read more... Abstract: Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why & how Cobra has developed into one of the world's best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life
