ادعاهای لوازم آرایشی و بهداشتی اثبات Cosmetic claims substantiation
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Louise B. Aust
- ناشر : Marcel Dekker
- چاپ و سال / کشور: 1997
- شابک / ISBN : 0824798554, 9780824798550
Description
Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.
