فراتر از پر حرفی کردن: رهبری ارتباطی که نتیجه درایو Beyond the Babble: Leadership Communication that Drives Results
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Bob Matha ,Macy Boehm
- چاپ و سال / کشور: 2008
- شابک / ISBN : 0470200480, 9780470200483, 9780470294079
Description
Discover how to connect with and inspire employees throughout an organization.Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide.
