دید بالا : ساخت و بازاریابی حرفه ای به افراد مشهور High visibility: the making and marketing of professionals into celebrities
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Irving J. Rein ,Philip Kotler ,Martin R. Stoller
- ناشر : NTC Pub. Group
- چاپ و سال / کشور: 1997
- شابک / ISBN : 0844234486, 9780844234489
Description
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.
