مدیریت بازاریابی Marketing Management
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Phil Kotler ,Kevin Keller
- ناشر : Prentice Hall
- چاپ و سال / کشور: 2008
- شابک / ISBN : 0136009980, 978-0-136-00998-6, 978-0-273-71856-7, 9780131357976, 0131357972
Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
