مدیریت بازاریابی ( نسخه 13th ) Marketing Management (13th Edition)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Philip Kotler ,Kevin Keller
- چاپ و سال / کشور: 2008
- شابک / ISBN : 0136009980
Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
