اصول بازاریابی (نسخه 14) Principles of Marketing (14th Edition)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Philip Kotler ,Gary Armstrong
- ناشر : Prentice Hall
- چاپ و سال / کشور: 2011
- شابک / ISBN : 0132167123, 9780132167123
Description
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
