فراتر هافستد : فرهنگ چارچوب برای بازاریابی و مدیریت جهانی Beyond Hofstede: Culture Frameworks for Global Marketing and Management
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Cheryl Nakata
- ناشر : Palgrave Macmillan
- چاپ و سال / کشور: 2009
- شابک / ISBN : 023020239X, 9780230202399
Description
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
