برنامه ریزی و عملکرد مدیریت استراتژیک : توسعه و اندازه گیری یک استراتژی برنده Strategic Planning and Performance Management: Develop and Measure a Winning Strategy
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Graham Kenny
- ناشر : Butterworth-Heinemann
- چاپ و سال / کشور: 2005
- شابک / ISBN : 0750663839, 9780750663830, 9780080474465
Description
Strategic Planning and Performance Measurement: Develop & Measure a Winning Strategy , provides a clear and concise roadmap for designing, implementing and measuring strategy. The focus is on strategic factors, which are defined in a unique way as the criteria on which an organization or business unit has to do well in order to succeed. For organizations to be successful, they must take a stakeholder perspective of their performance - stakeholders such as customers, suppliers, employees and owners. The book cites many case studies including: 7-Eleven, Roche, K-mart, McDonald's, Levi Strauss, Accor Hotels, Gallo Wines, Daimler Chrysler, Sears Roebuck, Mont Blanc, Tag Heuer, Lexus, Semco, Bright Horizons, Burns Philp, Scania Trucks and British Airways. This book provides a quantum leap forward in improving organizational performance. Management practitioners across the globe will find immediate and practical applications of its methods. Strategic Planning and Performance Management: Develop & Measure a Winning Strategy shows how to: · Make strategic management simple yet highly effective · Integrate strategic analysis, strategy formulation and performance measurement · Compete in three ways - Scale, Scope and Structure and write these 3 S's of Strategy to gain a competitive edge · Evaluate organization outcomes effectively · Implement strategy and measurement throughout an organization.
