پیشرفت در نام تجاری ملی و بازاریابی خصوصی برچسب : سومین کنفرانس بین المللی ، 2016 Advances in National Brand and Private Label Marketing: Third International Conference, 2016
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Francisco J. Martínez-López ,Juan Carlos Gázquez-Abad ,Els Gijsbrecht (eds.)
- ناشر : Springer International Publishing
- چاپ و سال / کشور: 2016
- شابک / ISBN : 978-3-319-39945-4, 978-3-319-39946-1
Description
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
