پایگاه بازاریابی : تجزیه و تحلیل و مدیریت مشتریان Database Marketing: Analyzing and Managing Customers
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Robert C. Blattberg ,Byung-Do Kim ,Scott A. Neslin
- ناشر : Springer
- چاپ و سال / کشور: 2008
- شابک / ISBN : 0387725784, 9780387725789
Description
I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in "marketing engineering" you should start here!
