عنوان بازار مدل پاسخ: تجزیه و تحلیل سری اقتصادسنجی و زمان (سری های بین المللی در بازاریابی کمی دوره 12؛ نسخه 2) (کمی بازاریابی بین المللی سری) Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) (International Series in Quantitative Marketing)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Dominique M. Hanssens ,Leonard J. Parsons ,Randall L. Schultz
- چاپ و سال / کشور: 2001
- شابک / ISBN : 0792378261, 9780792378266, 9780306475948
Description
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models.-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
