کسب و کار به کسب و کار تجارت الکترونیک: چالش ها و راه حل های Business to Business Electronic Commerce: Challenges and Solutions
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Merrill Warkentin
- ناشر : IGI Global
- چاپ و سال / کشور: 2001
- شابک / ISBN : 1930708092, 9781930708099, 9781591400097
Description
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
