تجارت الکترونیک: اصول و عمل Electronic Commerce: Principles & Practice
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Bidgoli H.
- چاپ و سال / کشور: 2002
- شابک / ISBN : 0-12-095977-1
Description
This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources.
