تجارت الکترونیک: دیدگاه استراتژیک Electronic Commerce: The Strategic Perspective
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Richard T. Watson ,Pierre Berthon ,Leyland F. Pitt
- ناشر : Harcourt
- چاپ و سال / کشور: 2000
- شابک / ISBN : 0030265339, 9780030265334
Description
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.
