نگه داشتن خود را اهدا کنندگان: راهنمای بهتر ارتباطات و روابط قوی تر (ویلی صندوق خبرگزاری فرانسه، توسعه سری) Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP Wiley Fund Development Series)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Tom Ahern ,Simone Joyaux
- چاپ و سال / کشور: 2007
- شابک / ISBN : 0470080396, 9780470080399, 9780470224410
Description
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
