جشنواره ها و رویدادهای مدیریت: هنر بین المللی و دیدگاه فرهنگ Festival and Events Management: An International Arts and Culture Perspective
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Ian Yeoman ,Martin Robertson ,Jane Ali-Knight ,Siobhan Drummond ,Una McMahon-Beattie
- چاپ و سال / کشور: 2003
- شابک / ISBN : 075065872X, 9780750658720, 9781417507764
Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA
