راه اندازی موفق ترین در امریکا : درس هایی برای کارآفرینان America's Most Successful Startups: Lessons for Entrepreneurs

The diploma thesis of Max Finger and Oliver Samwer which they wrote at their university WHU - Otto Beisheim School of Management.http://www.quora.com/Where-can-I-find-Samwers-book-Americas-most-successful-start-ups-An-Entrepreneur-HandbookContents:1. Introduction1.1 Purpose of the Study1.2 Research DesignI. CREATING A BUSINESS2. The Opportunities2.1 Types of Opportunities2.1.1 Opportunities based on a Paradigm Shift2.1.2 Opportunities based on a New Product or Business Model2.1.3 Opportunities based on a Me-too Product2.2 Opportunity Recognition2.2.1 Markets that change2.2.2 Markets that are badly understood.2.2.3 Markets that are large2.2.4 Markets that are fast growing2.2.5 Markets where the Incumbent Players cannot move2.2.6 Markets where there is little Competition2.3 Process of Opportunity Recognition 2.3.1 Intuitive Approach2.3.2 Analytical Approach2.4 Refinement Process2.5 Research Process2.6 General Advice on the Idea Generation Process2.7 Evaluation of a Business Idea3. The Homework3.1 Defining the Market Need3.2 Defining the Customer3.3 Defining the Market Size3.4 Defining the Market Timing4. The Window of Opportunity 5. The Background of the Entrepreneur6. The Founders7. The Role of the Founder 7.1 Management of the Company 7.2 Ownership of the Company7.3 Building a Sustainable Business8. The Ideal Startup II. LAUNCHING THE BUSINESS9. The Location10. The Advisors11. The Support Players 11.1 Legal Counsel12. Intellectual Property 13. The Funding13.1 Milestone Financing13.2 Risk Identification and Elimination13.3 Sources of Funding 13.3.1 Bootstrapping13.3.2 Sources of Outside Equity13.3.2.1 Angel Investors13.3.2.2 Venture Capital13.3.2.3 Corporate Investors13.3.2.4 Initial Public Offering 13.3.2.5 Funding Strategy13.4 Choosing an Investor13.5 General Advice on the Funding Process 14. The Culture14.1 Importance of Culture14.2 Values14.3 People14.3.1 Recruiting People14.3.2 Attracting People14.3.3 Finding People14.3.4 Keeping People14.3.5 Dismissing People14.4 Mission14.5 Information Flow14.5.1 Free flow of information14.5.1.1 Open-door, walk-in Meetings14.5.1.2 Sitting in Cubicles14.5.1.3 Status Meetings and Reports14.5.1.4 Personal Whiteboards14.5.1.5 All-Hands-Meetings14.5.1.6 CEO Lunches and Employee Breakfasts14.6 Communication14.6.1 Formal and Informal Communication14.6.2 Direct and Open Communication14.7 Decision Making14.8 Result Orientation and Management-by-Objectives14.9 Key Characteristics of a Successful Culture14.9.1 A Team Work Culture14.9.2 An Egoless Culture 14.9.3 A Meritocracy of ideas14.9.4 A Risk Culture14.9.5 A "no status, no ego, blue-jeans" Culture 14.9.6 A "don't-let-the-others-down" Culture14.9.7 A Fun Culture14.9.8 A Family Culture14.10 Keeping the Culture when the Company is Growing14.11 Leadership14.11.1 Building a Vision14.11.2 Building Teams14.11.3 Reinforcing the Culture14.11.4 Creating a Sense of Urgency14.11.5 Qualities of a Leader15. The Management Team 16. Technology and Market Orientation17. The Flexibility 18. The Focus19. The Execution20. The Network IIl. GROWING THE BUSINESS21. The Partners22. The Game for Mindshare 23. The Breakthrough24. The First Customers25. The Competition26. The Growth Management26.1 People 26.2 Processes26.3 Management26.4 CommunicationIV. THE ENTREPRENEUR27. The Motivation28. The Doubts29. The Sacriflces30. The Qualities of an Entrepreneur30.1 Visionary30.2 Confidence 30.3 Team Spirit30.4 Risk attitude 30.5 No Fear of Failure30.6 Ability to Learn30.7 Entrepreneurship is very personal30.8 Sense of Reality30.9 Persistence 30.10 Commitment30.11 Experience 30.12 Salesmanship30.13 Standing of an Entrepreneur31. Summary32. Appendix