مقدمه ای بر تجارت الکترونیکی ( دانشگاه Tsinghua متون) Introduction to E-commerce (Tsinghua University Texts)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Zheng Qin
- چاپ و سال / کشور: 2009
- شابک / ISBN : 3540496440, 9783540496441
Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.
