نام تجاری روشنی انداخته : برنامه ای برای پرداخت ها (پاسخ کتاب ) Branding Demystified: Plans to Payoffs (Response Books)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Harsh V. Verma
- چاپ و سال / کشور: 2010
- شابک / ISBN : 8132102347, 9788132102342
Description
This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.
