| 00 Introduction |
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0001 Welcome |
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3.62 MB |
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| 01 Introduction to Conversion Testing |
| 2 |
0101 The history of conversion testing |
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8.09 MB |
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| 3 |
0102 Testing in other mediums |
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4.96 MB |
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| 02 Post-Click Optimization |
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0201 Learning the conversion lifecycle |
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7.60 MB |
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0202 Understanding the anatomy of a split test |
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7.59 MB |
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0203 Learning the economics of testing |
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7.31 MB |
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0204 Who should we listen to |
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7.44 MB |
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| 03 Selling Testing in the Organization |
| 8 |
0301 Positioning testing in your organization |
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9.99 MB |
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| 9 |
0302 Testing as a culture |
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10.15 MB |
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| 04 Classifying Website Optimizer |
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0401 Understanding architecture types |
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2.21 MB |
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0402 Setting the design of experiments |
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3.31 MB |
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| 12 |
0403 Using the adaptive model (auto-pruning) |
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17.19 MB |
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| 05 Testing Types |
| 13 |
0501 Sequential (and its flaws) |
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11.75 MB |
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0502 Understanding A B N testing |
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1.02 MB |
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0503 Using multivariate testing |
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1.60 MB |
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0504 Using split-path testing |
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1.12 MB |
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0505 Testing progression and when to use what |
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13.22 MB |
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| 06 Identifying Test Pages |
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0601 Finding weak points with web analytics |
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1.33 MB |
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| 19 |
0602 Finding a losing page |
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5.91 MB |
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| 20 |
0603 Finding a popular page |
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4.77 MB |
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0604 Finding a high-value conversion |
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1.68 MB |
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0605 Using visual analytics |
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3.12 MB |
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0606 Using form analytics |
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2.52 MB |
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| 07 Estimating Sample Size |
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0701 Understanding sample size |
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973.59 KB |
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0702 Factors that influence sample size |
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10.63 MB |
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0703 General rules and tools to use |
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12.64 MB |
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0704 Website Optimizer's physical limitations |
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5.17 MB |
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| 08 The Basics of Website Optimizer |
| 28 |
0801 Understanding what Website Optimizer does |
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1.43 MB |
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0802 Why it shouldn't match your analytics numbers |
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1.32 MB |
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0803 Learning what Website Optimizer doesn't do |
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1.12 MB |
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0804 Creating an account |
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6.63 MB |
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0805 Does it hurt my SEO |
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9.24 MB |
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0806 Does it hurt my quality score |
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4.04 MB |
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| 09 Building Real Tests |
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0901 Running an A B test (demo) |
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13.70 MB |
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| 35 |
0902 Running a multivariate test (demo) |
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17.92 MB |
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| 10 Reading Reports |
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1001 Defining basic report elements |
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3.41 MB |
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| 37 |
1002 Working with the Variations Combinations tab (A B and multivariate testing) |
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5.34 MB |
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1003 Working with the Page Sections tab (multivariate testing) |
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3.18 MB |
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1004 Exporting options (PDF, XML, CSV, TSV, print) |
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1.38 MB |
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1005 Understanding general UI features |
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1.73 MB |
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1006 Working with over time charts |
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2.59 MB |
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1007 Choosing a winner with estimated conversion rates |
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3.11 MB |
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| 11 Validation and Follow-Up |
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1101 Wait, wait, wait |
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9.08 MB |
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1102 Running follow-up experiments with Website Optimizer |
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1.64 MB |
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1103 Working with other tools for additional analysis |
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2.05 MB |
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| 12 Advanced Page Validation |
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1201 Situations where page validation fails |
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4.65 MB |
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| 47 |
1202 Reviewing alternatives with Website Optimizer |
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5.53 MB |
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| 48 |
1203 Previewing outside the Preview tool |
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1.12 MB |
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| 13 Website Optimizer with Google Analytics |
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1301 Why do we integrate with Google Analytics |
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7.70 MB |
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1302 Integrating Analytics with A B tests |
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6.74 MB |
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1303 Integrating multivariate tests with Analytics |
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4.40 MB |
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1304 Case study Catalogs.com |
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3.13 MB |
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| 14 Advanced Techniques |
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1401 Testing with multiple pages |
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1.50 MB |
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1402 Site-wide concept testing |
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1.74 MB |
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1403 Handling dependent sections |
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6.77 MB |
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| 56 |
1404 Case study Bonobos |
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24.73 MB |
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| 15 Non-Pageview Goals and Conditional Testing |
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1501 Conditional conversion tracking |
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2.99 MB |
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1502 Seeing results in the case study |
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12.65 MB |
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| 59 |
1503 Conditional testing |
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1.35 MB |
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| 16 Testing Across Sub- and Top-Level Domains |
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1601 Updating Website Optimizer code (x-subdomain) |
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2.16 MB |
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| 61 |
1602 Updating Website Optimizer code (x-top-level domain) |
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2.66 MB |
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| 62 |
1603 Goal abstraction |
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10.19 MB |
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| 17 The Website Optimizer Provisioning API |
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1701 Overview and resources for more information |
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4.44 MB |
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| 18 Conclusion |
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1801 Goodbye |
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893.99 KB |
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