ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student ...
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderso ...
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers co ...
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BU ...
This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pock ...
While numerous books have been written on earthquakes, earthquake resistance design, and seismic analysis and design of structures, none have been tai ...
While numerous books have been written on earthquakes, earthquake resistance design, and seismic analysis and design of structures, none have been tai ...
This standard provides requirements for performing analyses of new structure design or existing structure evaluation to determine the reliability of s ...
The objective of this report was to remove the limitations of the current specifications through the development of analytical and design methods for ...
This report provides analytical and design methods for the seismic design of retaining walls, buried structures, slopes, and embankments. The report d ...
The structural optimization procedure presented in this book makes it possible to achieve seismic protection through integrated structural/control sys ...
