Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hesseki ...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessi ...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessi ...
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? T ...
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly ...
"In a society in which psychological knowledge is shaped as much, if not more, by supermarket tabloids, talk shows, and self-proclaimed 'self-help gur ...
50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Us ...
50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Us ...
TODAY, BEING A PROFESSIONAL PHOTOGRAPHER is about much more than the ability to make a technically perfect image, and photographers need to use many o ...
A lot of economic problems can formulated as constrained optimizations and equilibration of their solutions.Various mathematical theories have been su ...
A study of the history of Sierra Leone concentrating on economic aspects. Conclusions and possible alternatives are put forward by the author.
The textbook "Principles of Mathematical Economics" was written for both undergraduate students in economics, and related fields, such as business, an ...
Navigate the economy with this insightful new book The world is awash with economic information. Governments release reports. Pundits give their inter ...
Navigate the economy with this insightful new book The world is awash with economic information. Governments release reports. Pundits give their inter ...
This final work in John Lent's series of bibliographies on comic art gathers together an astounding array of citations on American comic books and com ...
This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer ...
New marketing strategies for professional service businesses This insightful guide shows professional services professionals like accountants, lawyers ...
This thesis is concerned with the process of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to det ...
