This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts t ...
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.The 6-volume WIEM ...
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlar ...
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president ...
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and ...
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a fo ...
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and ...
Based on Dr. Driscoll's thirty years of successful bedside teaching at the Mayo Clinic, Fundamentals of Pediatric Cardiology is the ideal textbook for ...
This book provides physiotherapists and exercise professionals with a comprehensive resource on the exercise components and skills of constructing and ...
Leading interventional cardiologists, including Patrick Serruys, provide the gold-standard reference on the treatment of restenosis for interventional ...
A must have for everyone who is interested in the extra bit of knowledge about cardiac physical exam, old school!
This title is directed primarily towards health care professionals outside of the United States. This book has been prepared by professionals working ...
A panel of leading researchers and clinician-scientists distill from years of practical experience and recent scientific and clinical advances the ess ...
The pioneering emergency ultrasound guide--updated and expanded with coverage of the newest technologiesPraise for the first edition:--"The book is in ...
Echocardiography is the most versatile cardiac imaging technology readily available at the patient's bedside. Its superb diagnostic ability relates to ...
Echocardiography is the most versatile cardiac imaging technology readily available at the patient's bedside. Its superb diagnostic ability relates to ...
Echocardiography is the most versatile cardiac imaging technology readily available at the patient's bedside. Its superb diagnostic ability relates to ...
This fully revised and updated second edition of Emergency Cardiology offers highly practical advice on the diagnosis and management of acute cardiac ...
The key to ECG interpretation is pattern recognition, and pattern recognition is developed the same way as any skill-through repetition. ECG Success i ...
The key to ECG interpretation is pattern recognition, and pattern recognition is developed the same way as any skill - through repetition. ''ECG Succe ...
