ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the ...
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for ...
The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with ...
Did you know? Americans have bought $185 billion worth of Chinese goods China's economy is growing at an astounding rate of 9 percent a year The trade ...
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 7 ...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining ...
Proprietary audience development is now a core marketing responsibilityEvery company needs audiences to survive. They are where you find new customers ...
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, m ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
100 Questions & Answers About Cancer Symptoms and Cancer Treatment Side Effects, Second Edition provides authoritative answers to the most commonly as ...
Person and Family Centered Care offers a new approach that begins with the person, embraces the family, and encompasses all care delivery locations. A ...
