Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book dem ...
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ...
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided ...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions uti ...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon u ...
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns ma ...
Our tissues, genes, and organs are becoming, in the words of the head of one pharmaceutical company, 'the currency of the future'. From the traffickin ...
From Muddy Waters to Mick Jagger, Elvis to Freddie Mercury, Jeff Buckley to Justin Timberlake, masculinity in popular music has been an issue explored ...
In 1961, President John F. Kennedy ignited America’s Apollo Project and sparked a revolution in space exploration. Today the New Apollo Energy Project ...
For female pop stars, whose star bodies and star performances are undisputedly the objects of a sexualized external gaze, the process of ageing in pub ...
Does globalization menace our cities? Are cities able to exercise democratic rule and strategic choice when international competition increasingly lim ...
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance ...
Information and communication technology, in particular artificial intelligence, can be used to support economy and commerce using digital means. This ...
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technolo ...
I've just started this book and already the author has given several instructions on what to do, assuming the reader knows how. For such a long book y ...
Build powerful e-commerce applications using Django, a leading Python web framework Build all the components for an e-commerce store, from product cat ...
Among the many changes brought by the Internet is the emergence of electronic commerce over the Web. E-commerce activities, such as the online exchang ...
