For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m ...
Die Globalisierung verändert das Umfeld einzelner Unternehmen rasant und erfordert eine verstärkte internationale Ausrichtung der Geschäftstätigkeit. ...
Preface Chapter 1 Introduction to Derivatives PART ONE INSURANCE, HEDGING, AND SIMPLE STRATEGIES Chapter 2 An Introduction to Forwards and Options Cha ...
Service hat sich zu einem wichtigen Wettbewerbsfaktor und Marketinginstrument auf nationalen und internationalen Märkten entwickelt. Immer häufiger zi ...
Private equity is a financing tool uniquely suited to unlocking value in and strengthening the performance of businesses in emerging market countries. ...
In the aftermath of the Global Financial Crisis, there have been many criticisms weighed against private credit rating agencies. Many claim they only ...
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in ...
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with informati ...
This book empirically analyzes how a minority can succeed in having its way in a modern democracy. The author applies modern rational choice theory to ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
This thesis is concerned with the process of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to det ...
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book dem ...
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ...
Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it's tem ...
The author might have attempted this to be a sequel to his bestseller "The Trillion Dollar Meltdown", that those sages did share the same foresight an ...
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided ...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions uti ...
