The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and ...
Letters from Heaven features an international group of scholars investigating the place and function of 'popular' religion in Eastern Slavic cultures. ...
Confronts major questions facing anthropology, Marxist theory, cultural studies, feminism, and history.
This book systematically and thoroughly covers a vast literature on the nonparametric and semiparametric statistics and econometrics that has evolved ...
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarde ...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
Nonparametric Econometrics is a primer for those who wish to familiarize themselves with nonparametric econometrics. While the underlying theory for m ...
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
Учебник по эконометрике на английском, рекомендованный 1 курсу магистратуры Российской экономической школы (РЭШ).This book is an excellent choice for ...
When John Maynard Keynes likened Jan Tinbergen's early work in econometrics to black magic and alchemy, he was expressing a widely held view of a new ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
In 1961, President John F. Kennedy ignited America’s Apollo Project and sparked a revolution in space exploration. Today the New Apollo Energy Project ...
اثری که پیش رو دارید از مجموعه عناوین آموزشی «انجمن کتابخانه های تخصصی و دفاتر اطلاع رسانی» انگلستان می باشد و هدف آن ارائه ی ساده و موجز اطلاع رسانی ...
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM ...
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much ...
A Guide to Econometrics has established itself as a preferred text for teachers and students throughout the world. It provides an overview of the subj ...
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that ca ...
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on w ...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
Standard methods for estimating empirical models in economics and many other fields rely on strong assumptions about functional forms and the distribu ...
