This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions fro ...
What could Wittgenstein's body of texts contribute to the rapidly growing literature on life's meaning? This book not only examines Wittgenstein's sca ...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and t ...
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Ass ...
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narr ...
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketin ...
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiq ...
Die Leistungskomplexität im internationalen Anlagengeschäft führt während einer meist mehrjährigen Projektlaufzeit zu Änderungen und Störungen, die er ...
Commerce, Complexity, and Evolution is a significant contribution to the new paradigm straddling economics, finance, marketing, and management, which ...
On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing ...
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Pe ...
I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, o ...
Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition. Im Rahmen einer empirische ...
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
This diverting, EZ-to-read approach, coupled with sound educational theory, encourages learning in students who are frustrated by the non-descriptive, ...
This book offers a quick self-taught course in the basics of reading electrocardiologic tracings. It will help students in their cardiology courses an ...
Twenty-four hour ECG recordings continue to be the backbone of electrocardiographic diagnosis. The devices are worn by patients on an outpatient basis ...
