ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student ...
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderso ...
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers co ...
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BU ...
This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pock ...
The structural optimization procedure presented in this book makes it possible to achieve seismic protection through integrated structural/control sys ...
Complete, practical coverage of the evaluation, analysis, and design and code requirements of seismic isolation systems.Based on the concept of reduci ...
This volume covers papers presented at NATO ARW 983188 “Coupled Site and Soil-Structure Interaction Effects with Application to Seismic Risk Mitigatio ...
This book, one of the earliest by Christos Yannaras, was first published in 1967 and has become a contemporary classic. Yannaras begins by outlining H ...
El último y más célebre texto de Soloviev, cuyo título completo es Los tres diálogos sobre la guerra, el progreso y el fin de la Historia universal, c ...
In this unique volume, a new and distinctive perspective on hotly debated issues in science and religion emerges from the ancient Eastern Orthodox Chr ...
